Change is possible.

Communities in the Heartland have long been under-estimated and overlooked. Not anymore.

Tap into the power of storytelling, marketing and technology to propel your issue forward. Together, let’s move hearts and minds toward action.

*website is a work-in-progress

Our approach

Bring a We-Over-Me Mindset

Design is a team sport. Our practice is people-powered, collaborative and brings the power of story alongside data and evidence

Co-create Value

Champions people-first, tech-forward solutions by harnessing human-centered design, agile product management and equity principles

Pursue Impact

Portfolio advances issues impacting states in the Heartland, especially children and families facing economic disadvantage

  • 16 Years of Experience

    Certified Design Thinker, Faciltitor & Scrum Master

  • 10+ Years as a Project Lead

    Managing cross-functional teams

  • 8+ Years as a People Manager

    3x Intraprenuer Building New Teams

Work in Action

Peer Support Services: Improving the Parenthood Journey

Part of the Presidential Management Agenda, co-led a 35-person team that launched a National pilot across 6 communities in less than 8 months applying human-centered design, agile product management and customer engagement strategies.

recoverCOVID.org: Helping the Nation Heal from Long COVID

Led a 25-person, cross-functional team during the height of the pandemic to design and deliver a communication and product platform for the National Institutes of Health’s $1.15B RECOVER Initiative.

We Think Twice: Designed with Teens, by Teens

Led a 14-person, cross-functional team through a 0-1 effort, including discovery, implementation, and optimization of a National social media campaign focused on goal setting and poverty prevention.

Inclusive Design and Beyond: Building Equity in Digital Services

Served on the U.S. Digital Service’s inaugural DEIA Council and established an Equity Practice. Involved curating best practices and coaching project teams on how to develop more equitable, accessible products and services.

A Qualitative Study: Supporting Black, Latino & Rural Caregivers

Led an 8-member team to better understand caregiver needs supporting children experiencing mental health and learning challenges. Identified information-seeking journeys and engagement opportunities while testing digital parenting resources.

Mobile Money Tools: Modernizing Financial Education Resources

Led a cross-functional team to translate print-based resources into interactive mobile tools. Applied an Agile, sprint-based process to develop and test multiple prototypes with United Way of North Carolina and Dress for Success in NW Arkansas.